Digipak Analysis

TEXT

Name of the band/ artist

The name of the artist grabs your attention straight away as the style of the text is large and stands out from the image behind it. This tells us immediately that it is the name of the artist and is highlighted specifically. 

Name of the album
The album name is shown below the name of the artist which makes it clear for us to identify what it is. The font gradually gets smaller from the name of the artist to the album name which tells us its not as important as the larger text, but is still bold and large which is highlighted as an important factor of the digipak.

Track listing
The track list on the back of the digipak is cleverly positioned to follow the way in which the artist is flicking her hair which is very unique and so would catch the audiences attention. The track list is in the same font as the name and album on the front which stands out from the backround imaging making it bold and stand out.  

PICTORIAL

Pictures of the band/ artist.

In all three parts of this digipak for Marina and The Diamonds album there are close up pictures of the artist herself. The images are very eye catching and all very individual, for example the picture of her flicking her hair is different and so will attract the audience. The photographs of the artist are also portrayed as sexually appealing, which is a common convention we see when looking at alternative pop artists.  

Barcode

There is a barcode placed at the bottom of the back cover of the digipak. This is not a main part of this digipak but is seen in nearly every digipak.

Website banner
Within most digipaks you will see a website banner, CD/DVD logo etc to promote the artist, but in this particular digipak we do not see this.

DESIGN

Colour and style to fit

This digipak has a very modern and contempary feel to it due to the photographs and colours used. One of the images is in black and white which stands out as it is contrast to the back and front cover. The way that the writing is postioned on the images is very clever as it does not cover up the artists face, especailly the back cover of the digipak. The track list is postioned on the artists hair as she is flicking it upside down which is very different to what you usually see on a digipak, and is very eye catching to the audience. There is also a lot of emphasis on the artist due to the photographs being close ups of her face on the front and back cover, and a medium shot in the middle picture.

Artists genre.

The photographs of the artist are very unique, showing the artists personality and relating to the genre of alternative pop.