The track I have chosen to analyse is 'Breathe' by Delilah. The 9 shots I have taken from this music video illustrate different codes and conventions within the genre of alternative pop.
In this music video the narrative showed a young couple having problems with their relationship. The representation of the characters were very stereotypical for example, the male character was the dominant figure this was shown through the close ups of the male character showing his aggresive emotion and the woman was portrayed as the object this was shown also through close ups illustrating her vulnerability for instance in the shot above when she is curled up in a bedroom, hiding away from everything. What's more, the male character was wearing gangsta like clothing such as the hoodie up and baggy jeans, emphasising his 'power' of the woman. Throughout the music video close ups are shown of the woman character showing her facial expression becoming more and more upset, this illustrating to the audience that the situation is becoming worse. For example in one of the images above the woman character is shown holding her breath underwater highlighting that she is stressed out and wants to get away from her situation.
Whilst there is a narrative happening in this music video the artist Delilah is in seperate scenes singing the track but she is not involved in the narrative. She emphasises the lyrics of the track showing the relationship between visuals and lyrics. She also is represented in a trendy/stylish way showing her individuality as an artist.
The colour palette throughout the music video is quite dark underlining that its not a cheerful song and there is more emotion to it. The editing is an important aspect to this music video as all the way through the track slow motion is used. It really stands out in the argument scene (shot in the centre above) the words of the characters are emphasised because of the slow motion editing. Also in some of the shots a blurred background is used this could be to highlight the character or the emotion of the character.
These 9 shots of Delilah music video have given me lots of ideas for my group and I. We want to conform to the genre of alternative pop and analyising this track has given me an idea of what to do in each micro area.
Who or what is being represented?
Is this a stereotypical representation?
Is it a postive or negative representation?
What representation are you planning to conform to or challenge in your video?
After analysing an alternative pop video "Breathe" by Delilah we have found that gender is being represented. In this video we can see the representation of the female being an object. This is very sterotypical as the woman is seen as passive and vulnerable especially in this video as she shows emotion of being upset and lonely. The male also conforms to the typical sterotype as being the dominant character. In this video we see him wearing gangsta like clothing for example his hoodie is up and wearing baggy jeans. Throughout this music video the male is seen out with his friends whereas the woman seems to be trapped inside their flat by herself. The video shows a negative representation of men as we can see through the male character being aggresive towards the female character, for example yelling into her face. We are also shown that he has blood on his clothing suggesting that he has been involved in violence, highlighting the negative representation in men.
In our music video we plan to conform to the sterotypical representations of men and woman as we want the female character to be shown as the object and the male as the dominant figure. We can show this by aggressive behaviour through the male character towards the female and this is also conforming to the negative representation of men like the music videos by Deliliah. By the end of our own music video we want to portray a shift in representation from a sterotypical representation of the female character to a counter typical representation. We are going to do this by showing the woman taking control of the situation.
I have chosen to analyse a song by Delilah called 'Inside My Love'. During this 9 shot analysis I am going to discuss the micro areas that have been used to help represent the artist. In this video there have been many close ups of the artists face. The video starts off with a close up showing the artists face which looks quite sad and emotionless. This gives the audience an idea about what the rest of the video is going to be about. There is also a close up of her face when she is singing with her eyes shut. This also shows us her tattoos and her simple clothing, like we have seen in her other music videos. We also see many close ups of the artist and the male throughout the video, showing their faces very close together with their lips nearly touching. This shows the audience the intimacy between them and gives them an idea of the relationship between them. There have also been a few long shots used when the two characters are stood up dancing and holding onto each other. this shows us the contempary dancing which gives the audience an insight into their relationship; there is a lot of sexual tension between the male and female. The long shots also show us the very casual outfits both characters are wearing, for example the female is wearing a plain white top and cotton shorts and the male is wearing just black trousers. This keeps the video very simple so that the attention is based on the relationship and the way in which it is shown through dance. Close ups of the characters bodies have been shown when they are touching each other, as you can see in one of the shots of the male holding onto the females hip/bottom. This gives the audience the idea that there is sexual tension between them by the way he grabs onto her bottom and strokes around her back and stomach. The editing is quite slow and long shot duration is used at the beginning of the video when we are first introduced to both the characters. This could suggest that their relationship starts off slow, and speeds up and more intimacy is involved when we get to the chorus of the song. This is also parallel to the music and what is happening on screen. The editing speeds up as the video progresses, which gives the audeince an idea that their relationship is also getting faster and stronger and more compassion is shown between both of the characters by the way in which they dance with each other and touch each other. We can see from this video that Delilah is portrayed as having sexual appeal by the way in which she dresses in small clothes showing a lot of flesh, and the way in which she dances with the male. I noticed that Delilah is represented the same as in her other videos; wearing casual, unique clothes and being very stylish.
Past Student Analysis: Hurtwoodhousemedia A2 pop video
What level do you think they received and why?
After watching this music video I think it is evident that they would have received top marks for this music video between level 3-4. The reason for this is because it is a very eye thrilling video, the short shot duration makes it not boring and keeps the audience wanting to watch more. This past student has clearly used key codes and conventions of the pop genre which also adds to why I think the student received a high grade.
The camera work is a big factor on one of the reasons I think it received a high level grade. The student has used various camera angles, shots and movements. This allows the audience to watch the scene at all different angles and shot takes, making the music video fun to watch. The extreme close ups show great emphasis lips highlighting the movement illustrating the lyrics to the song. The long shots show the group of girls dancing in sync which is also a key convention to pop music. The high angles of the camera allow the audience to watch from a different aspect of the room, again, creating interest to the audience eye. I also like that fact that there are extreme close ups of the people playing the instruments, it adds a more variety of camera shots. Also each shot is no longer that 5 seconds which makes the video intensifying and thrilling to watch. Looking at the marking criteria it is clear that they have used 'various camera angles and camera shots' therefore I believe the camera work would be a level 4.
The mise en scene is good but I think it could have been improved by adding different locations instead of the whole music video being filmed in one room throughout the track. However, the different use of lighting and the use of UV paint adds extra volume to the music video making it fun to watch, and a key concept of a music video is making it eye grabbing.
I think analysing this past student work will give the group and I ideas on how to make our music video as eye grabbing and exiting to watch. Analysing the different camera angles and mise en scene has highlighted that it is a very important factor to our music video and we should make it the best it can possibly be.
In this textual analysis I am going to be analysing a song by Florence and the Machine called ‘No light, no light’ which was directed by Arni & Kinski.This song by Florence and the Machine belongs in the genre of alternative rock/pop, and this can be seen by some of the broad characteristics within the video such as the use of close ups throughout the video. We can see that there are many close ups of her face when the artist is singing and when she is falling from the building. This shows us her emotions and gives the audience the idea that she really believes in what she is singing about. There is also a dark colour palette used which is a typical code and convention of alternative pop/rock music. Most of the video uses low key lighting, especially towards the end when the artist is being lifted up inside the church. It is also very dark when we see the male dancer in the room with the candles. Another typical characteristic of alternative pop that I noticed throughout this video is the way in which the focus is mostly on the artist herself. We see this throughout the video as most of the camera shots are close ups of her singing.
I noticed that there was a relationship between the lyrics and the visuals in this video by Florence and the machine. When she sings the words, “What I thought, what I said”, she then touches her head as if to show the audience that she is thinking. I also noticed that when she says “I never knew daylight could be so violent”, the male dancer exaggerates his bold, big dance moves which relates to the lyrics and amplifies what is said. When the artist says the words “no light, no light” I noticed that the lighting of the video gets a lot darker, which relates well to the lyrics of there being ‘no light’. This also relates to video as a whole; as at the beginning of the video, the room with the candles is quite light, with the candles starting off quite bright. By the end of the video I have noticed that the candles have dulled down and some had gone out after the artist had fallen from the building. This gives the audience an idea that everything is getting darker and duller, as if something bad had happened to the artist.
In this video there is a relationship between the music and the visuals. When the tempo of the music speeds up, so do the visuals. This is short shot duration. An example of this is in the chorus, as when the music speeds up so do the visuals, as we can see the male dancer speeds up his dance moves, and the editing is also sped up, for example when the artist is running down what looks like an alley way with bright lights. Lots of short shot duration is used in the chorus in order to be parallel to the music, going from the artist to the dancer. This builds up the suspense of the song.
I noticed that throughout this video by Florence and the Machine there are a lot of close ups of her face, showing her bold motif. By researching into the artist and watching a few of her other videos I discovered that she wears quite plain clothes and very plain make up, and so she conforms to this in the ’No light, no light’ video as it is a motif we have seen before. Her plain but bold motif includes the artist having quite pale skin, usually natural or red lips, little eye make up and her main motif is the colour of her hair. Her motif makes her very different from other alternative pop artists such as Delilah, as she does not stand out in the way that she looks and dresses compared to other artists with their very fashionable and unique choice of clothing.
I do not get the sense that the artist is on sexual display during this video as she is dressed in a long black dress with most of her body either covered up or not on screen. I think this is because Florence and the Machine is not portrayed in the media as having sexual appeal in the same way as other artists, for example Delilah and Rihanna.
‘No light, no light’ by Florence and the Machine is a concept based video. I think that it is a concept based video as it does not follow a narrative and is not performance based. I think that the concept of this video is about the artist expressing her frustration and anger about the state of her very fragile relationship. I get this idea from the way in which the artist shows her emotion when she sings, and from the lyrics in the song. The male dancer in the video also helps portray the anger and frustration by the way in which he dances. He uses very big, strong, bold movements throughout, for example throwing himself onto the floor several times. I think that his dancing in the video represents the artist’s emotions.
By analysing this video and a few others by Florence and the Machine I have noticed that most of her videos are concept based, with ‘No light, no light’ also conforming to this. In conclusion, it is evident that the close up camera work and the dark colour palette helps construct the genre of alternative pop.
I have chosen to analyse 'Love You So' By Delilah. I have picked 9 shots to discuss the micro areas that have been used and how the artist is represented within these shots.
We can see in these shots that Delilah uses a lot of close ups. They are of herself mostly to show her assets and unique make up, but also there are close ups of Delilah and the male character to show the intimacy between them. There are examples of medium shots of the male character facing the camera, which tells us he is a main part in this video and he's who she is singing about. We are also shown examples of medium shots of Delilah to show the audience her unique outfits such as the feather shall and unusual jewellery. Examples of longshots are used when her and the man are holding each other close, this shows us their casual outfits and also shows us when they are not dressed at all. This tells us they have some sort of relationship. At the beginning of the video there is also an extreme close up of an eye with the pupils getting larger. After this we are shown images of hearts beating, flowers opening and happy people meeting each other, this concept of images tells us that she was happy at the beginning and a relationship was blossoming. The rest of the images throughout the video continue to tell us the rest of the narrative.
We can see a two shot of Delilah and the male character standing back to back, showing us a relationship between the two of them and that they might be angry at each other or not together anymore.
Fast paced editing is used a lot throughout this video. An example of this is used in one of these medium shots of Delilah, where she moves her arms up and down leaving an image of them behind as she does so. This almost makes her look bird like which matches her feather outfit and unusual white eye make up. There is an example of fast paced editing and a short shot duration of Delilah and the male character spinning round extremely fast whilst being undressed and holding each other closely. This tells us their relationship may be happening very quickly and conveys urgency.
We can see that a green screen has been used in this video as throughout the whole video the background doesn't change.
We can see that Delilah is represented in this video how she usually is, with her unique/casual clothing as she is dressed in a feather shall, unusual make up, big prints, hair and jewellery, but also her casual clothing she sometimes wears as we see her in a white t-shirt and denim shorts. Her tight/small outfits throughout the video show sexual appeal. Shots of Delilah and the male character when they are shown in the video naked and other images such as people in underwear and being sexual towards each other show sexual display.
Postive Feedback
-Good use of images with examples
-Very detailed
-Aware of codes and conventions of chosen genre (Alternative pop)
-Clearly analysed Delilah's videos through images and context
-Good introduction so that the audience knew what the presentation was about
Constructive Criticism
-Need to think about who exactly is casting in our video and asking for their avaliability
-Lighting in alley way may not be good, need to think about what time of day, does it have lighting or do we need artificial lighting? After researching into locations, we discovered that there is an alley way with lighting in it throughout the day and night which will suit us for filming.
-Think about exactly where the artist will be singing as she is not involved in the narrative.
-What is the concept? Is it concept or narrative based? After reanalysing our music video we have decided that it is narrative based rather than concept based.
-How does our video conform to Goodwin's theory? Does it conform or challenge?
I will be analysing an Arctic Monkeys music video within the genre of ‘Alternative Rock’. The Arctic Monkeys produce a combination of different genres of music such as indie rock, psychedelic rock and alternative. The music video fluorescent adolescent is a narrative based video, which would be aimed at an older audience or young adults of both genders.
The artist is not shown in this music video, but the type of music and the lyrics represents the artists as being quite indie, care-free and the kind of people to do what they want, as they are fighting in the video and doing things illegal like blowing up a car. We can identify that this video is a narrative based video, as we can see there is a story being told about two very different men who seem to have disagreed in some way and are therefore out to get each other. We are then told that they used to be friends when they were children as we are shown images of younger children on the swings who are playing together, one child is dressed in a clown outfit and the other in a black jacket, this tells us immediately who they are. We can recognise the genre of this video by the unique use of images and close ups which conform to the codes and conventions of an alternative video. The examples of unique images are the violent men dressed as clowns, which relate to their music as it is different to the usual. There are also examples of close ups, there is a man in the black jacket being punched around the face, showing the audience that he is hurt and an image of the clown straight after to show it’s him who is punching him, this tells us the clown is angry at him for some reason, which also adds to the narrative of the video. There is no use of black and white images and the artist is not shown throughout which challenges the codes and conventions of alternative rock. This music video would appeal to a young adult audience as they will most likely be able to relate to the lyrics in this song, and there is a use of inappropriate language.
We are shown a combination of different types of camerawork in this video. An example is handheld movement. Handheld movement is used mostly throughout this video to add to the care-free, do it yourself kind of feel and it also makes it seem like the artist is involved in the video, although we cannot see them. There is an example of an over the shoulder shot, of the clown and the man in the black jacket standing face to face, showing that they are looking at one another. This also adds tension which relates to the type of music. An example of a side angle is shown in this video of the man in the black jacket running. It shows us he is running away from the clowns with a case in his hand that he didn’t have before. This adds to the narrative as the fight may be over the case the man is running away with. There is a selective focus, after the clown has beaten the other man up. The camera is focused, unfocused and focused again of the clowns face from the man in the black jackets point of view, showing us his vision is blurred and he is injured. This creates a realistic effect of the man’s vision and adds realism to the video.
We are shown different types of editing throughout this music video. We are shown long shot duration of the children on the swings at the park, showing us that it was the two main characters in this video when they were younger as they are in the same outfits. This is also a two shot as it shows us a relationship between these two children and that they must be friends, as a close up is shown of both their faces friendly smiling at each other. Jump cuts are used throughout this video but two examples are at the beginning, when the cars are following one another and it jump cuts from them driving to them arriving where they are. The other example is of everyone fighting, a jump cut is used to speed up the fighting, showing it is quick and there’s lots going on at once, this adds a fast paced effect to the video. The shot duration throughout this video is all fairly short, we are shown lots of quick different fighting scenes which conveys urgency and shows the narrative of the video. The last example of editing is a fade to black that is used at the end of the video, to tell us it’s the end which is a transition.
There are use of special effects such as the make-up of the clowns, and the stunts, such as the fighting with the chairs and the car that blows up at the end, this all adds to the narrative and adds effect to video, and keeps the audience entertained.
In the mise-en-scene the location is by an abandoned building and car park, this gives us the idea that it could be a dodgy deal or meeting, conforming to the genre of alternative. All the props in this video add to the narrative – the cars, the case, the chairs and the clothing.
The relationship between the lyrics and the visual is different as they don’t really connect to each other in any way. The lyrics are about a girls life it seems, whereas the visuals on screen are of two different gangs of men, meeting for a fight, one dressed as clowns and the other in smart suits.
The relationship between the music and visuals match as the music is very harsh, loud, fast paced and uses lots of different instruments, whilst the visuals are all happening quite quickly with harsh motions and actions of violence.
In conducting this textual analysis it is evident that camerawork has played a major part in constructing the genre through using close ups of the characters in the video and different types of shots to explain the narrative.
What is the signature of the director? Give examples from both videos. Using MEDIA LANGUAGE (micro areas) analyse how the signature has been created.
The term 'auteur' means that a directors film/music video etc reflects their creative vision. Their work would show signs of excessive use of the directors own visual perceptions through the use of signatures. We have looked at two music videos directed by Spike Jonez, 'Otis' by Kanye West & Jay Z and 'Sky's The Limit' by Notorious B.I.G. We noticed in both these videos that Spike Jonez uses a lot of slow motion editing and direct address (when the artist sings directly into the camera). This being repeated throughout both videos shows to us that this is his signature style of editing. Another personal signature that we noticed was that he emphasised a lot on the artists themselves by the use of close ups and medium shots throughout the videos. The mise en scene helped create his signature as we noticed the use of cars in both videos which also conforms to the codes and conventions of hip hop and r'n'b videos. Another camera technique that Spike Jonez uses to create his signature is the use of a fish eye lense which was evident in both videos. This makes the artists look bigger on top and smaller on the bottom to focus on the artists face.
I will be analysing a music video directed by Jake Nava who has previously worked with the likes of Beyonce and Kanye West. The Video I have chosen to analyse is 'Inside My Love' by Delilah, which is within the genre of Alternative Pop. We can tell that this is the genre of the music video as the slow music works with the movements of the artist and the male character shown, which are very slow and steady. This is a genre characteristic of Alternative Pop.
We can see throughout the video that the lyrics of the song are amplified by the visuals. An example of this is when she is singing 'Two people just meeting, barely touching eachother' and then we are shown two people on screen who are in different areas of the room. They then slowly make their way towards one another, which gives us the idea that they don't know each other, which matches the lyrics of the song. We then see the two people starting to touch each other but not too much as they start doing exagerated movements and positions, this amplifys the lyrics of when it says 'barely touching eachother'.
The beginning of the song starts off slow and mysterious with a solo instrumental which is illustrated by the visuals, as nothing is happening on screen. As the characters start to move, the pace of the song picks up and slowly gets faster, in time with the visuals on screen. An example of this is when the man climbs over her and starts to roll around her, as their actions get bigger the music gets fasters but remains in time with them. Therefore the music in this video is parallel to the visuals.
After researching into other Delilah music videos, I discovered that she is fashionable as she wears stylish clothing in all her videos, although in this particular video she does not. In Delilah's other video's we see a lot of examples of direct address although there aren't any examples of this in this particular video but she is still miming the lyrics like in every other video. She is usually the main focus and uses a lot of slow motion editing, which shows us that they all relate to eachother as they represent a similar image. Delilah's video's usually involve a lot of close up's of herself where as we are only shown a couple examples of a close up in this video, which challenges the codes and conventions of an Alternative Pop music video. In these shots we also are able to see her tatoo's, they aren't usual tattoo's you would see on a woman, which tell us that she may like to stand out and is unique.
The artist is on a bed dressed in small clothing where she is dancing with a man who is also not fully dressed. The way they are dancing and touching tell us that the artist and the character in this video are on sexual display. An example of this is when the man pulls the artist from her legs into him and their bodys touch, showing sexual tension. These features may have been chosen to match the lyrics and music or to create sex appeal.
There are no examples of intertextual reference in the video for 'Inside My Love'. Although this video does relate to some of Delilahs other music videos as they are usually concept/narrative based. This video is a concept based video as for the whole duration of the video, we are shown a relationship between 2 people through contemporary dance. There is no narrative or performance included in this video.
By analysing this video and looking at some other music videos from Delilah, I can see that she sticks to the same type of video. Most of her videos are concept based. She uses similar ideas and editing techniques in all of her videos such as slow motion and the concept of a relationship. This gives Delilah her own signature style.
Narrative Base: Heart Attack - Trey Songz
Narrative: The way in which the story is told. Explain how the mise en scene of the video contributes to the video being a narrative base video.
The beginning of this music video shows Trey Songz in a hospital on a heart machine, which gives us the idea that he has had a heart attack as this is the name of the song. The Location is mainly in a house or a garden telling us that they are a couple who live together. It shows him and the female in the video in a car arguing which relates to the lyrics of the song as he is singing about his troubles in his relationship. There is a car crash at the end of the video with both of them in the car and then we see them both in hospital at the end. This explains to us that this must have been how he had a heart attack.
Performance Base: Little Lion Man - Mumford and Sons
In what ways does the camerawork of this video contribute to it's type?
The artists are shown throughout this music video with examples of close ups of them playing their instruments and singing which shows us their passion in their music and the instrument they are playing. There are also examples of a long shot showing us that there are 4 of them in the band and all of them play their own instrument and who plays what. It also shows us that they are proper musicians and all can sing. A dark palette is used such as the dark lighting and the dark shadows on the artists faces which sets the mood of the song.
Concept Base: Singles Ladies - Beyonce
What do you think the main concept of the video is? How is this put across using micro areas?
The main concept of this video is the representation of independent women. The dark lighting and bright flashes of white set the mood of the song and matches the music. There are close ups of Beyonce repeatedly pointing at her ring finger throughout the video whilst singing 'put a ring on it', this tells us what she is singing about. There are examples of long shots of all the women showing us their big hair, make-up and small, seductive outfits which creates sex appeal. The way in which she only has female backing dancers who are doing the same strong and big dance moves as her, represents themselves as strong independent woman, especially Beyonce as she is in the middle and is the main focus in this video.
Narrative Based: Taylor Swift – You Belong With MeExplain how the mise-en-scene of the video contributes to the video being a narrative based video.
The location of this music video helps contribute to the video being narrative based as the places the video is set relate very well to the lyrics and the storyline. For example, some of the video is filmed at a school football match, and the lyrics relate to what is happening in that scene. As the video is based on teenagers, all of the locations throughout the video relate to this, for example a school prom, an American football game, bedrooms etc. The clothes that the characters are wearing also help contribute to the music video being narrative based as it is about teenagers, and so they are wearing typical teenage clothes, for example jeans and trainers etc.
Performance Based: Jay Z & Kanye West - Niggas In Paris In what way does the camera work contribute to its type?
The camera work in this video by Jay Z and Kanye West helps contribute to its type by different types of camera work. For example, the use of long shots of the artists performing shows us the whole performance. The way in which they have shown the audience throughout the video as well as the artists it gives us a better insight into what it was like, as you can see the crowd’s reaction to the performance. There are also some close ups of the artists singing, showing us their faces and the microphones. This contributes to the video being performance based as we can actually see them singing, creating a realistic setting for the viewers. There is also an establishing shot of the whole performance, showing us the artists on the stage and the whole audience, showing us the setting and giving us an idea of the atmosphere. There are many pans included in this video to show us the audience from the performers point of view. In conclusion, the camera work included in this video has a great impact on showing us it is a performance based video.
Concept Based: Beyonce - Single Ladies What do you think the main concept of this video is? How is this put across using micro areas?
I think that the main concept of this video by Beyonce is the independance of single women. This is portrayed in many different ways by the use of micro areas. One of the ways in which this is shown is by the use of mise en scene. Her body language shows this alot by the way in which she keeps saying 'put a ring on it' and points to her ring finger throughout the video. The way in whioch she also uses two other women as backing dancers helps show the video is about women, and their illustrative dancing also helps portray the idea of independant women. the camera work also helps portray the concept of independant women as when the artist is showing her ring finger, the camera work goes from a long shot of all three women dancing to a close up of her face and her finger. This is so that the audience can see what she is saying as this is the main concept of the music video. When all three girls are shown there are long shots used so that the viewers can see the women in full, showing their small clothes which then adds sexual appeal to the women.
The track we have chosen for this project is Disrespect by the artist Delilah. We have chosen this track because we like the genre of alternative pop and think that we could show a lot more creativity when producing our music video as we have a choice of either narrative or performance based video. The lyrics do not read out an exact story line therefore it gives us a lot of opportunities to use more technique and skills than it would if the track was solely narrative. This track has a lot of different rhythms and tempos and so we think we could make an interesting music video for our audience keeping them wanting to watch more as we want to make this track different and individual.
Taking on the ows me, They can do it then Everything we add is there. All the things you don't mean, You won't get my big tea. There's nothing you could do it then, If you think that I might take you back, Well, you don't know me. I don't need you, go and find it If you ever looked so real, I don't want it, I don't need it. In case it never taste so sorrow Touch it never sound so sweet, Get feeded, soon you'll be...
Don't care if I disrespect, Is someone's they ever ment, oh Just stop if we ever met, Oh oh, it's time to walk away, No one see me get up, set Is someone's they ever ment, oh Just stop if we ever met, Oh oh, Oh oh, oh oh! Sitting on my couch now, Sipping on your regrets, I don't hear a thing he says And I don't give a damn, no. I'm quiting these crowns down, Nothing I can do it then, Why you wanna make me beg? You don't understand now! I'm taking back all my powers Nothing ever taste so sweet, Get feed up to your pieces.
Don't care if I disrespect, Is someone's they ever ment, oh Just stop if we ever met, Oh oh, it's time to walk away, No one see me get up, set Is someone's they ever ment, oh Just stop if we ever met, Oh oh, oh oh!
Oh, I'd like to kick you down, Oh, die another day. Baby baby, you're my sweet baby. How I let you alone, no one home, Remember me, you remember you? I'm over you!
Don't care if I disrespect, Is someone's they ever ment, oh Just stop if we ever met, Oh oh, it's time to walk away, No one see me get up, set Is someone's they ever ment, oh Just stop if we ever met, Oh oh, oh oh!
Music Video: Jessie J- Domino Genre: Pop Music Video: Katy Perry- California Gurls Genre: Pop Conventions: Mise en scene
Setting- Very bright and colourful.. As you can see from the images below that very colourful backdrops are showed aswell as bright clothing and props. The colour palette sets the cheerful mood, creating a warm atmosphere.
Lighting- Artificial lighting which gives the artist an effective/ magical look, highlighting that its aimed at a young audience. #
Conventions: Camera shots
Lots of extreme close ups emphasing the costume of the artist and the upbeat and cheerful emotions, a key convention of the pop genre. The print screen below is a good example, clearly showing the artists , make up and facial expression.
Long shots are also used in this music video, and used frequently in the genre of pop showing the artist appeals to its audience in a sexual form. The image below is a good example because you can see the artist head to toe, showing what shes wearing, how shes dancing etc. The music video with Katy Perry shows a key convention of pop genre with a long shot of the artist dancing with other dancers, this happens often with pop music videos.
Conventions: Editing
Music videos within the genre of pop usually have a lot of editing in them, in the Katy Perry music video lots of fantasy/ fairytale backdrops and mise en scene are used which are animated. In the Jessie J music video jump cuts and jerky transitions are used creating a visual effect.
Music Video Name: Whats My Name - Rihanna Featuring Drake Relationship between lyrics and visuals - There is no literal link between the lyrics of the song and the visuals, but as it has a very flirtatious narrative about a relationship it links in with the visuals. An example from the 'What's My Name' video is when the female refers to the male as taking his time - 'you took your time', the visuals then slowed down. Relationship between music and visuals - The music is parallel to the visuals in the Rihanna video. Short shot duration is used throughout the video, and as the music gets faster, the length of the shots also get shorter to match the music. Genre characteristics - In the video 'What's My Name', there are very stereotypical characteristics of R'n'B artists, here are a few examples:
The video challenges the typical locations used in R'n'B videos as they are usually based at a party or a fancy location, whereas in this video it is set in the street and in a downtown supermarket.
The video conforms to the conventions of R'n'B videos as an expensive looking house is used, the artists are well groomed with nice clothes and expensive jewellery (an example of when this is shown is with a close up of the female characters ring on her finger).
The video also conforms with the use of camera work and techniques. In r'n'b videos, you tend to see lots of establishing shots and close ups to show the money involved. We can see these have been used in Rihanna's music video as there are establishing shots of the street and also in the house, and close ups of her jewelery and make up.
Example of an establishing shot
In R'n'B music videos the artists tend to always be involved, and so this video conforms to this as both artists - Rihanna and Drake are both involved in the music video.
R'n'B videos do not normally follow a story line, they only follow the genre and so this video challenges this as it is based on a story of a female and male meeting and their relationship blossoming throughout the video.
R'n'B videos usually use dominant, rich, bold colours, and we can see that this video conforms to this, for example the females clothes are dominantly black and white, and she has bold red colour on her lips.
Notions of looking - The female artist in the video is represented as an attractive female who would appeal to the male audience due to the clothes she is wearing and her body language. Camera techniques such as close ups are used to show her body parts such as her lips and bottom which shows sexual appeal. The female in this video is represented as an object, whereas the male is quite casual throughout the video.
Intertextual reference - None involved in this video.
Base - 'Whats my Name' is a narrative based music video of two people meeting and showing affection towards each other, and the video shows us their relationship.
Demands of record label - By conducting research on Rihanna and watching a few of her other videos, it is obvious that her record label want her to be sexually appealing to the audience. This is done in many ways, for example, her abstract fashion, her hair and bright, bold lipstick. These are motifs that we can see in most of her videos, and it is very obvious is this video, 'Whats My Name' by Rihanna featuring Drake.
The genre that I have picked to analyse is Indie/Rock, and I have looked at 2 videos to help me understand the codes and conventions used in music videos of this genre.
In Indie/Rock music videos you usually see the artist/band performing throughout the video. This is shown in Mumford & Sons video 'Little Lion Man'.
The video 'Naive' by The Kooks challenges this though, as there is a sense of performance in the video, but it is focused on one of the band singing, with the rest of the band in the background of the video. I think this is because the video is more narrative based than performance based, and so this challenges the typical codes and conventions of Indie/Rock music videos.
You also usually see the artist/band playing their own instruments in the music videos, and we can also see this in the 'Little Lion Man' video as they are all playing instruments and singing throughout the video. There are popular camera techniques used in Indie/Rock videos, especially long shots and extreme close ups. In the Mumford and Sons video there are many extreme close ups of the artists playing the instruments, which shows them actually playing the instruments which shows to the audience their talent.
There are also a lot of long shots used in the 'Little Lion Man' video as it shows all of the band playing all together.
Dark colour palettes are usually used in Indie/Rock music videos, and this is shown in The Kooks video 'Naive'. The video is very dark throughout, and is based at a gig.
The Mumford and Sons video also has quite a dark colour palette, using mainly white lights and a grey background. The clothes they are wearing are also quite dull and dark, mainly whites grays and blacks.
The editing usually used in Indie/Rock videos is quite fast paced, and a great example of this is Mumford and Sons 'Little Lion Man'. This is also parallel to the music in this video, as when the music speeds up, the editing and cuts between instruments become faster to.
These are all examples of typical codes and conventions in Indie/Rock music videos.
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