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Name of the band/ artist:
The name of the artist is clearly displayed on the CD. On the front cover 'R' is emphasised highlighting the artist Rihanna. The rest of the digipak does not display her name however, there are bold images of the artists highlighting the fact that the consumers buying the album should know who she is anyway.
Name of the album:
The name of the album is shown on the bottom on the front cover in black font, even though it is not the main feature of the front cover it still stands out. On the disc itself the name of the album is very eye grabbing and is very clear to the consumer. Inside the digipak the name of the album is also shown cleary and the continuous theme of the name of the album being the title of a newspaper attracts the audience more.
Track listing:
The track list is shown on the back of the album in red which stands out as the main colour theme of the digipak is black and white. However, it is in a small size font but this has been comprimised by the red colour font.
Bonus Material:
The bonus material is included with the track listing highlighting the featuring tracks.
Recording information, producer, where it was recorded and when.
Who wrote the songs:
The recording information is shown on the disc itself in a newspaper format including who the executive producer is and co-executive producer etc. Although it is not clear from the image the disc also includes information about the album, following who wrote the songs and where it was recorded.
PICTORIAL
Pictures of the band/ artist:
Images of the artist 'Rihanna' are shown in all parts of the digipak and they each show a powerful image showing the style of the artist for example her being a fashion icon. What's more, the images show off Rihanna's sexual appeal which links to her style of music and independant personality.
Logo:
The logo of Rihanna's record label is shown on the back cover of the album in a small image and shown on the disc its self. However, it is not shown on the unfolds, they are simply the image of the artist.
Barcode:
The barcode is shown on the back cover of the album where you would normally find a barcode label.
DESIGN
Colour and style to fit:
The colour theme of the digipak is simply black and white with some of the text shown in red which allows the important information e.g. the tracking list to stand out. There is a continuous theme of a newspaper article which is used on the digipak the album name being the article title and Rihanna herself being the main feature of the article. This is a great idea to grab the audiences attention and for consumers to purchased the album.
Artists genre:
The images of Rihanna emphasise her individuality and show her sexual appeal which are key codes and conventions of the genre pop.
The unfolds display Rihanna herself, being the main factor of the digipak it highlights that the album is all about her as there is no other images or texts.
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