Andrew Goodwin's Theory - Apply Goodwins Theory to a video of your choice

Music Video Name: Whats My Name - Rihanna Featuring Drake

Relationship between lyrics and visuals - There is no literal link between the lyrics of the song and the visuals, but as it has a very flirtatious narrative about a relationship it links in with the visuals. An example from the 'What's My Name' video is when the female refers to the male as taking his time - 'you took your time', the visuals then slowed down. 

Relationship between music and visuals - The music is parallel to the visuals in the Rihanna video. Short shot duration is used throughout the video, and as the music gets faster, the length of the shots also get shorter to match the music. 

Genre characteristics - In the video 'What's My Name', there are very stereotypical characteristics of R'n'B artists, here are a few examples:

• The video challenges the typical locations used in R'n'B videos as they are usually based at a party or a fancy location, whereas in this video it is set in the street and in a downtown supermarket.
• The video conforms to the conventions of R'n'B videos as an expensive looking house is used, the artists are well groomed with nice clothes and expensive jewellery (an example of when this is shown is with a close up of the female characters ring on her finger).

• The video also conforms with the use of camera work and techniques. In r'n'b videos, you tend to see lots of establishing shots and close ups to show the money involved. We can see these have been used in Rihanna's music video as there are establishing shots of the street and also in the house, and close ups of her jewelery and make up. 

Example of an establishing shot

• In R'n'B music videos the artists tend to always be involved, and so this video conforms to this as both artists - Rihanna and Drake are both involved in the music video.
• R'n'B videos do not normally follow a story line, they only follow the genre and so this video challenges this as it is based on a story of a female and male meeting and their relationship blossoming throughout the video.
• R'n'B videos usually use dominant, rich, bold colours, and we can see that this video conforms to this, for example the females clothes are dominantly black and white, and she has bold red colour on her lips.

Notions of looking - The female artist in the video is represented as an attractive female who would appeal to the male audience due to the clothes she is wearing and her body language. Camera techniques such as close ups are used to show her body parts such as her lips and bottom which shows sexual appeal. The female in this video is represented as an object, whereas the male is quite casual throughout the video.

Intertextual reference -  None involved in this video.

Base -  'Whats my Name' is a narrative based music video of two people meeting and showing affection towards each other, and the video shows us their relationship.

Demands of record label -  By conducting research on Rihanna and watching a few of her other videos, it is obvious that her record label want her to be sexually appealing to the audience. This is done in many ways, for example, her abstract fashion, her hair and bright, bold lipstick. These are motifs that we can see in most of her videos, and it is very obvious is this video, 'Whats My Name' by Rihanna featuring Drake.