Codes and Conventions of Pop

Music Video: Jessie J- Domino Genre: Pop
Music Video: Katy Perry- California Gurls Genre: Pop
Conventions: Mise en scene

Setting- Very bright and colourful.. As you can see from the images below that very colourful backdrops are showed aswell as bright clothing and props. The colour palette sets the cheerful mood, creating a warm atmosphere.

Lighting- Artificial lighting which gives the artist an effective/ magical look, highlighting that its aimed at a young audience. #

Conventions: Camera shots

Lots of extreme close ups emphasing the costume of the artist and the upbeat and cheerful emotions, a key convention of the pop genre.  The print screen below is a good example, clearly showing the artists , make up and facial expression.

Long shots are also used in this music video, and used frequently in the genre of pop showing the artist appeals to its audience in a sexual form. The image below is a good example because you can see the artist head to toe, showing what shes wearing, how shes dancing etc. The music video with Katy Perry shows a key convention of pop genre with a long shot of the artist dancing with other dancers, this happens often with pop music videos.

Conventions: Editing

Music videos within the genre of pop usually have a lot of editing in them, in the Katy Perry music video lots of fantasy/ fairytale backdrops and mise en scene are used which are animated. In the Jessie J music video jump cuts and jerky transitions are used creating a visual effect.